SOCIAL MEDIA & DIGITAL MARKETING
THE WORLDS MOST POWERFUL MARKETING PLATFORM
The internet is one of the most popular ways in the world to obtain information and interact with people/businesses. Facebook alone has more than 1.6 billion users. Billions and billions of eyes are constantly scrolling through articles, search results, posts, videos, photos, status updates, and advertisements.
A TEAM DEDICATED TO RESULTS
We are compact and bright team of marketing professionals, with an emphasis on social media campaigns. For the past 6 years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential of digital marketing (i.e. Google, Facebook, Instagram, Pinterest, Yelp & more) to grow a customer base, retain those customers, and bring new ones on board.
HOW WE WORK
First and foremost we will learn everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.
FIGURE OUT THE RIGHT APPROACH
After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.
SCALING YOUR CAMPAIGN
There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:
• Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
• Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
• Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
• Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
• Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.
REPACKAGING ADS FOR BEST CONVERSION RATES
If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.
REPORTING AND MONITORING
There is much to be gained from a digital and/or social media marketing campaign. We will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to you on a monthly basis.